Tiger Woods

Is anyone else really sick of hearing about Tiger Woods and his many indiscretions? I really can't understand the obsession with it by the media. Is it really anyone's business how he chooses to live his life? People do sketchy things all the time, the point is it's their choice. Just because he is sponsored by Gatorade, Nike, AT&T and whoever else, what does it matter how he carriers on in his personal life. He is sponsored and famous for his talent for playing golf, which I think no one can deny that talent, not for his stellar moral values. So long as he keeps playing golf well while drinking a Gatorade, wearing a Nike shirt and talking on his AT&T cell phone - who cares!